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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 15, Number 6, July 1999

Editorial
pp. 445-447(3)
Authors: McAuley, Andrew; Sparks, Leigh

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Top Gun Fighter Pilots Provide Clues to More Effective Database Marketing Segmentation: The Impact of Birth Order
pp. 449-462(14)
Authors: Nancarrow, Clive; Wright, Len Tiu; Alakoc, Beril

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Political Marketing: Lessons from the Mainstream
pp. 495-503(9)
Author: Egan, John

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The Effects of Export Stimulation: Implications for Export Performance
pp. 505-518(14)
Authors: Stewart, David B.; McAuley, Andrew

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Are Loyalty Schemes a Manifestation of Relationship Marketing?
pp. 541-562(22)
Authors: Hart, Susan; Smith, Andrew; Sparks, Leigh; Tzokas, Nikolaos

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'The Extraordinary Self': Gothic Culture and the Construction of the Self
pp. 563-576(14)
Authors: Miklas, Sharon; Arnold, Stephen J.

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