Skip to main content

Some Attitudinal Predictors of Home-Shopping through the Internet

Buy Article:

$47.00 plus tax (Refund Policy)

The study focuses on consumer-related factors that affect the success of traditional store-based retailers' ventures on Internet shopping. In particular, the impact of income, involvement, home shopping and Internet shopping experience, attitudes towards a retailer's brand and attitudes towards a retailer's web site on consumers' intentions to buy through that retailer's web site are examined. Results indicated that high income favours Internet shopping from retailers with strong brand names and that high involvement with a product category affects adversely shopping from retailers' sites with weak brands. Both extensive home-shopping experience and positive attitudes towards a retailer's web site were found to have a positive effect on shoppers' buying intentions regardless the strength of the brands involved.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics


Document Type: Research Article

Publication date: 1999-06-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more