If you are experiencing problems downloading PDF or HTML fulltext, our helpdesk recommend clearing your browser cache and trying again. If you need help in clearing your cache, please click here . Still need help? Email help@ingentaconnect.com

Some Attitudinal Predictors of Home-Shopping through the Internet

$54.78 plus tax (Refund Policy)

Buy Article:

Abstract:

The study focuses on consumer-related factors that affect the success of traditional store-based retailers' ventures on Internet shopping. In particular, the impact of income, involvement, home shopping and Internet shopping experience, attitudes towards a retailer's brand and attitudes towards a retailer's web site on consumers' intentions to buy through that retailer's web site are examined. Results indicated that high income favours Internet shopping from retailers with strong brand names and that high involvement with a product category affects adversely shopping from retailers' sites with weak brands. Both extensive home-shopping experience and positive attitudes towards a retailer's web site were found to have a positive effect on shoppers' buying intentions regardless the strength of the brands involved.

Keywords: ATTITUDES; HOME-SHOPPING; INTERACTIVE MARKETING; INTERNET MARKETING; RETAILING

Document Type: Research Article

DOI: http://dx.doi.org/10.1362/026725799784870315

Publication date: June 1, 1999

More about this publication?
Related content

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more