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Multiple Strategy Paradigms: An Integrational Framework

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In creating strategy, management has to contend with a variety of complex circumstances, and needs to connect management functions and strategies with multiple objectives and problems. However, the majority of strategy research is directed to specialized reductionist study that provides only a partial understanding of the complexity of practice.

Integration of multiple strategy paradigms is proposed as a way forward to capture this complexity in research. Existing strategy paradigms are incorporated into an integrational framework that enables empirical research to be more reflective of management practice.
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Document Type: Research Article

Publication date: 1999-06-01

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