@article {Baker:1999:0267-257X:211,
title = "Editorial",
journal = "Journal of Marketing Management",
parent_itemid = "infobike://routledg/jmm",
publishercode ="routledg",
year = "1999",
volume = "15",
number = "4",
publication date ="1999-05-01T00:00:00",
pages = "211-214",
itemtype = "ARTICLE",
issn = "0267-257X",
eissn = "1472-1376",
url = "https://www.ingentaconnect.com/content/routledg/jmm/1999/00000015/00000004/art00001",
doi = "doi:10.1362/026725799784870333",
author = "Baker, Michael J.",
abstract = "",
}