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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 15, Number 4, May 1999

Editorial
pp. 211-214(4)
Author: Baker, Michael J.

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Charitable Giving: Towards a Model of Donor Behaviour
pp. 215-238(24)
Author: Sargeant, Adrian

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Balancing Internal and External Market Orientations
pp. 239-263(25)
Author: Lings, Ian N.

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Celebrity Endorsement: A Literature Review
pp. 291-314(24)
Author: Erdogan, Zafer B.

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Book Reviews
pp. 331-333(3)

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About the Authors
pp. 335-336(2)

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