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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 14, Number 8, November 1998

Editorial
pp. 825-827(3)
Author: Baker, Michael J.

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Vanishing Point: The Mix Management Paradigm Re-Viewed
pp. 829-851(23)
Authors: O'Malley, Lisa; Patterson, Maurice

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Investing in People: Internal Marketing and Corporate Culture
pp. 879-895(17)
Authors: Hogg, Gillian; Carter, Sara; Dunne, Anne

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Using Information Technology Effectively: A Study of Marketing Installations
pp. 927-962(36)
Authors: Leverick, Fiona; Littler, Dale; Bruce, Margaret; Wilson, Dominic

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Corporate Identity and the Advent of Corporate Marketing
pp. 963-996(34)
Author: Balmer, John M.T.

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