Journal of Marketing Management

Special Edition - Academy of Marketing Conference 1998
pp. 687-689(3)
Author: Gilligan, Colin

The World Wide Web as an Industrial Marketing Communication Tool: Models for the Identification and Assessment of Opportunities
pp. 691-704(14)
Authors: Berthon, Pierre; Lane, Nikala; Pitt, Leyland; Watson, Richard T.

Measuring Preferred Store Satisfaction Using Consumer Choice Criteria as a Mediating Factor
pp. 705-720(16)
Authors: Hutcheson, Graeme D.; Moutinho, Luiz

The Mirror and the Lamp: Representing the Entrepreneur
pp. 721-731(11)
Author: McAuley, Andrew

Casting a Critical "I" Over Caffrey's Irish Ale: Soft Words, Strongly Spoken
pp. 733-748(16)
Authors: Patterson, Anthony; Brown, Stephen; Stevens, Lorna; Maclaran, Pauline

The Role of Trust in the Marketing Activities of Entrepreneurs Establishing New Ventures
pp. 749-763(15)
Authors: Ali, Haider; Birley, Sue

Criteria to Assess Brand Success
pp. 765-781(17)
Authors: de Chematony, Leslie; Dall'Olmo Riley, Francesca; Harris, Fiona

Romancing the Market Sex, Shopping and Subjective Personal Introspection
pp. 783-798(16)
Author: Brown, Stephen

Exploring the Relationships Between Colour and International Branding: A Cross Cultural Comparison of the UK and Taiwan
pp. 799-817(19)
Authors: Grimes, Anthony; Doole, Isobel