Romancing the Market Sex, Shopping and Subjective Personal Introspection
'You can't have too much romance', according to the advertising by-line of Mills and Boon. This paper flirts with the carnality of consumption, casts a sidelong glance at the erotics of exchange and draws a discreet veil over the dirty mackintosh wearers of marketing. Campbell's much-vaunted 'romantic ethic' of consumer society is also dallied with and salacious rumours about the relationship between marketing and romanticism are egregiously spread. Don't tell anyone. Promise?