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Romancing the Market Sex, Shopping and Subjective Personal Introspection

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Abstract:

'You can't have too much romance', according to the advertising by-line of Mills and Boon. This paper flirts with the carnality of consumption, casts a sidelong glance at the erotics of exchange and draws a discreet veil over the dirty mackintosh wearers of marketing. Campbell's much-vaunted 'romantic ethic' of consumer society is also dallied with and salacious rumours about the relationship between marketing and romanticism are egregiously spread. Don't tell anyone. Promise?

Document Type: Research Article

DOI: http://dx.doi.org/10.1362/026725798784867644

Publication date: October 1, 1998

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