If you are experiencing problems downloading PDF or HTML fulltext, our helpdesk recommend clearing your browser cache and trying again. If you need help in clearing your cache, please click here . Still need help? Email help@ingentaconnect.com

Romancing the Market Sex, Shopping and Subjective Personal Introspection

$54.78 plus tax (Refund Policy)

Buy Article:


'You can't have too much romance', according to the advertising by-line of Mills and Boon. This paper flirts with the carnality of consumption, casts a sidelong glance at the erotics of exchange and draws a discreet veil over the dirty mackintosh wearers of marketing. Campbell's much-vaunted 'romantic ethic' of consumer society is also dallied with and salacious rumours about the relationship between marketing and romanticism are egregiously spread. Don't tell anyone. Promise?

Document Type: Research Article

DOI: http://dx.doi.org/10.1362/026725798784867644

Publication date: October 1, 1998

More about this publication?
Related content

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more