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The Mirror and the Lamp: Representing the Entrepreneur

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This paper stems from an interest in how we represent the world around us and explores the methods used to represent and explain entrepreneurial activity. This concern places the paper at the heart of the Marketing Entrepreneurship Interface since it is asking fundamental questions about what we are studying and how it can be described. The paper questions traditional modes of representation and highlights alternative ways of presenting our representations of entrepreneurship.
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Document Type: Research Article

Publication date: 1998-10-01

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