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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 14, Number 7, October 1998

Special Edition - Academy of Marketing Conference 1998
pp. 687-689(3)
Author: Gilligan, Colin

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The World Wide Web as an Industrial Marketing Communication Tool: Models for the Identification and Assessment of Opportunities
pp. 691-704(14)
Authors: Berthon, Pierre; Lane, Nikala; Pitt, Leyland; Watson, Richard T.

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Measuring Preferred Store Satisfaction Using Consumer Choice Criteria as a Mediating Factor
pp. 705-720(16)
Authors: Hutcheson, Graeme D.; Moutinho, Luiz

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The Mirror and the Lamp: Representing the Entrepreneur
pp. 721-731(11)
Author: McAuley, Andrew

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Casting a Critical "I" Over Caffrey's Irish Ale: Soft Words, Strongly Spoken
pp. 733-748(16)
Authors: Patterson, Anthony; Brown, Stephen; Stevens, Lorna; Maclaran, Pauline

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Criteria to Assess Brand Success
pp. 765-781(17)
Authors: de Chematony, Leslie; Dall'Olmo Riley, Francesca; Harris, Fiona

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