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Green Marketing and Green Places: A Taxonomy for the Destination Marketer

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This paper highlights and discusses green/environmental implications and imperatives associated with destination marketing as distinct from those related to product and services marketing. A comparative taxonomy has been developed to illustrate these, and to provide a framework for discussing their relevance, with reference to the particular case of Tasmania as a tourism destination.

Document Type: Research Article


Publication date: July 1, 1998

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