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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 14, Number 6, July 1998

Green Marketing: The 'Fad' That Won't Slip Slide Away
pp. 507-512(6)
Author: Prothero, Andrea

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Review and Critical Assessment of Research on Marketing and the Environment
pp. 513-532(20)
Authors: Kilbourne, William E.; Beckmann, Suzanne C.

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Stakeholders' Contribution to the Green New Product Development Process
pp. 533-557(25)
Authors: Jay Polonsky, Michael; Ottman, Jacquelyn

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Exploring Green Alliances
pp. 559-579(21)
Author: Crane, Andrew

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Acceptance of Recycling Appeals: The Moderating Role of Perceived Consumer Effectiveness
pp. 581-590(10)
Authors: Lord, Kenneth R.; Putrevu, Sanjay

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Green Marketing and Green Places: A Taxonomy for the Destination Marketer
pp. 623-639(17)
Authors: Walker, Rhett H.; Hanson, Dallas J.

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Green Marketing: A Theoretical Perspective
pp. 641-655(15)
Author: Kilbourne, William E.

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