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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 14, Number 5, June 1998

Editorial
pp. 387-389(3)
Author: Baker, Michael J.

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The Changing Nature of Theory and Practice in Marketing: On the Value of Synchrony
pp. 391-416(26)
Authors: O'Driscoll, Aidan; Murray, John A.

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Defining A "Brand": Beyond The Literature With Experts' Interpretations
pp. 417-443(27)
Authors: de Chernatony, Leslie; Dall'Olmo Riley, Francesca

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The Nature of the Product in Market Relationships: A Pluri-Signified Product Concept
pp. 445-464(20)
Authors: Saren, Michael; Tzokas, Nikolaos

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IMC - A UK Ad' Agency Perspective
pp. 465-485(21)
Authors: Kitchen, Philip J.; Schultz, Don E.

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Stable Currency and International Export Competitiveness: A Test of Buckley's 3-P Model
pp. 487-502(16)
Authors: Taggart, Jennifer M.; Taggart, James H.

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