If you are experiencing problems downloading PDF or HTML fulltext, our helpdesk recommend clearing your browser cache and trying again. If you need help in clearing your cache, please click here . Still need help? Email email@example.com
Author: Baker, Michael J.
Source: Journal of Marketing Management, Volume 14, Number 4, May 1998, pp. 231-234(4)
Document Type: Editorial
Publication date: May 1, 1998