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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 14, Number 4, May 1998

Editorial
pp. 231-234(4)
Author: Baker, Michael J.

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The Customer Exit Process - A Review And Research Agenda
pp. 235-250(16)
Author: Stewart, Kate

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Taking Advertising Risks: The Case of Clerical Medical
pp. 251-272(22)
Authors: West, Douglas; Shelton, David

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Modelling Market Orientation: An Application in the Education Sector
pp. 293-323(31)
Authors: Siu, Noel Y.M.; Wilson, Richard M.S.

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Implementing and Measuring the Effectiveness of Internal Marketing.
pp. 325-351(27)
Authors: Lings, Ian N.; Brooks, Roger F.

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Market Orientation and Organizational Learning Capabilities
pp. 353-381(29)
Authors: Morgan, Robert E.; Katsikeas, Constantine S.; Appiah-Adu, Kwaku

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