Publisher: Routledge, part of the Taylor & Francis Group
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Baker, Michael J.
The Customer Exit Process - A Review And Research Agenda
Taking Advertising Risks: The Case of Clerical Medical
West, Douglas; Shelton, David
Evolving "New Marketing" Philosophies By Merging Existing Concepts: Application Of Process Within Small High-Technology Firms
Modelling Market Orientation: An Application in the Education Sector
Siu, Noel Y.M.; Wilson, Richard M.S.
Implementing and Measuring the Effectiveness of Internal Marketing.
Lings, Ian N.; Brooks, Roger F.
Market Orientation and Organizational Learning Capabilities
Morgan, Robert E.; Katsikeas, Constantine S.; Appiah-Adu, Kwaku
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