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Publisher: Routledge, part of the Taylor & Francis Group

Volume 15, Number 4, December 2009

Designing and Testing a Shaken Baby Syndrome Prevention Program - The Period of PURPLE Crying: Keeping Babies Safe in North Carolina
pp. 2-24(23)
Authors: Runyan, Desmond; Hennink-Kaminski, Heidi; Zolotor, Adam; Barr, Ronald; Murphy, Robert; Barr, Marilyn; Sullivan, Kelly; Dougall, Elizabeth; Nocera, Maryalice

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Myths, Mysteries, and Monsters: When Shaken Babies Make the News
pp. 25-48(24)
Authors: Hennink-Kaminski, Heidi; Dougall, Elizabeth

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Exploring the Influence of the VERB™ Brand Using a Brand Equity Framework
pp. 66-82(17)
Authors: Price, Simani; Potter, Lance; Das, Barnali; Wang, Yu-Chung; Huhman, Marian

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California-Mexico Collaborations on Social Marketing Campaigns Targeting Mexican Immigrants
pp. 83-97(15)
Authors: Ojeda, Victoria; Hiller, Sarah; Estrada, Pamela

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Social Marketing Approach to a Successful Oral Cancer Case-Finding Pilot
pp. 99-110(12)
Authors: Lowry, Ray; Archer, Anne; Howe, Debora; Russell, Rebecca; Hiom, Sara

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What Is So Special About Social Marketing? I Mean, Really
pp. 127-133(7)
Authors: Smith, Bill; Schneider, Katharine

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Ending Poverty: “What's Social Marketing Got to Do With It?”
pp. 134-140(7)
Authors: Lee, Nancy; Kotler, Philip

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