What if Your Organization Couldn't Care Less About Social Marketing?

Author: Lagarde, Francois

Source: Social Marketing Quarterly, Volume 15, Number 2, June 2009 , pp. 105-108(4)

Publisher: Routledge, part of the Taylor & Francis Group

Document Type: Research article

DOI: http://dx.doi.org/10.1080/15245000902956849

Publication date: 2009-06-01

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• In this Subject: Sociology
• By this author: Lagarde, Francois

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