Social Marketing Quarterly

Introduction
pp. 3-5(3)
Author: Niblett, Gregory R.

It's All About the Customer: Context for the 11th Annual Innovations in Social Marketing Conference
pp. 6-11(6)
Author: Niblett, Gregory R.

It's All About the Customer: Commercial Perspectives on Customer-Centric Marketing and Managing the Customer Relationship
pp. 12-16(5)
Author: Lee, Nancy

Transferring Commercial Perspectives on Consumer Focus to Social Marketing
pp. 17-21(5)
Author: Schwartz, Beverly

Perspectives on Marketing to "Consumers that Give a Damn"
pp. 22-25(4)
Author: Schwartz, Beverly

Human-Centered Design, Innovation, and Social Marketing
pp. 26-30(5)
Authors: Brunner, Stanton; Waugh, Chris; Kretschmar, Holly

The New Technology: The Consumer as Participant Rather Than Target Audience
pp. 31-42(12)
Author: Lefebvre, R. Craig

Marketing-Driven, Customer-Oriented Government Programs and Barriers They Overcame
pp. 43-50(8)
Authors: Kennedy, May G.; Humphreys, Betsy; Abelson, Jill; Bryant, Carol A.

It's All About the Customer…and the Context
pp. 51-57(7)
Authors: Lagarde, François; Lotenberg, Lynne Doner; Albion, Mark; Hastings, Gerard

Lessons Learned from Social Marketing Models in the United Kingdom
pp. 58-62(5)
Authors: Sowers, William; French, Jeff; Blair-Stevens, Clive

Creating Social Change: The Synergy of Combining Marketing and Policy - The ROI of Health Promotion and Disease Prevention
pp. 64-73(10)
Author: Novelli, William D.

Selected Social Marketing-Related Abstracts, Internet Resources, and Books
pp. 74-84(11)
Author: Dunlevy, Kristina M.

…But Who's the Customer?
pp. 85-87(3)
Author: Smith, Bill