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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 13, Number 3, September 2007

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Introduction
pp. 3-5(3)
Author: Niblett, Gregory R.

Perspectives on Marketing to "Consumers that Give a Damn"
pp. 22-25(4)
Author: Schwartz, Beverly

Human-Centered Design, Innovation, and Social Marketing
pp. 26-30(5)
Authors: Brunner, Stanton; Waugh, Chris; Kretschmar, Holly

Marketing-Driven, Customer-Oriented Government Programs and Barriers They Overcame
pp. 43-50(8)
Authors: Kennedy, May G.; Humphreys, Betsy; Abelson, Jill; Bryant, Carol A.

It's All About the Customer…and the Context
pp. 51-57(7)
Authors: Lagarde, Fran├žois; Lotenberg, Lynne Doner; Albion, Mark; Hastings, Gerard

Lessons Learned from Social Marketing Models in the United Kingdom
pp. 58-62(5)
Authors: Sowers, William; French, Jeff; Blair-Stevens, Clive

…But Who's the Customer?
pp. 85-87(3)
Author: Smith, Bill

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