Social Marketing Quarterly

Prevention Effects of an Anti-Tobacco Brand on Adolescent Smoking Initiation
pp. 2-20(19)
Authors: Evans, W. Douglas; Renaud, Jeanette; Blitstein, Jonathan; Hersey, James; Ray, Sarah; Schieber, Beth; Willett, Jeff

The Internet as a Medium for Communicating with Teenagers
pp. 21-46(26)
Author: Peattie, Sue

"Ask Before You Eat" - Development of an Educational Campaign on Food Allergies
pp. 48-70(23)
Authors: Maurer, Jaclyn; Byrd-Bredbenner, Carol; Grasso, Darlene

Hastings, Gerard. The Potential of Social Marketing: Why should the Devil have all the best tunes?
pp. 72-77(6)
Authors: Bryant, Carol A.; Dunlevy, Kristina M.

Selected Social Marketing-Related Abstracts, Internet Resources, and Books
pp. 78-90(13)
Author: Dunlevy, Kristina M.

Causation: It's Just One Thing after Another
pp. 91-96(6)
Author: Smith, Bill