Social Marketing Quarterly logo Routledge, part of the Taylor & Francis Group logo

Publisher: Routledge, part of the Taylor & Francis Group

Volume 13, Number 1, March 2007
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Applying Behavioral Theories to a Social Marketing Campaign
pp. 2-14(13)
Authors: Fraze, Jami; Rivera-Trudeau, Maria; McElroy, Laura

Stigmatizing Effects of Prosocial Alcohol and Tobacco E-Sponsorships
pp. 15-30(16)
Authors: Rodgers, Shelly; Bae, Jiyang

Quit and Win Contests: A Social Marketing Success Story
pp. 31-52(22)
Authors: Lavack, Anne; Watson, Lisa; Markwart, Julie

Reaffirming the Neutrality of the Social Marketing Tool Kit: Social Marketing as a Hammer, and Social Marketers as Hired Guns
pp. 54-62(9)
Author: Dann, Stephen

Social Marketing Resources
pp. 63-70(8)
Author: Dunlevy, Kristina

Time to Look Ahead
pp. 71-73(3)
Author: Smith, Bill

Letter from the Editor
pp. 74-77(4)
Author: Niblett, Gregory

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