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Publisher: Routledge, part of the Taylor & Francis Group

Volume 10, Numbers 3-4, Numbers 3-4/October–December 2004

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A MARKET SEGMENTATION APPROACH TO NUTRITION EDUCATION AMONG LOW-INCOME INDIVIDUALS
pp. 24-38(15)
Authors: John, Robert; Kerby, Dave; Landers, Patti

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NEW PRODUCT DEVELOPMENT IN SOCIAL MARKETING
pp. 39-49(11)
Authors: Deshpande, Sameer; Rothschild, Michael; Brooks, Richard

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LOOKING AHEAD
pp. 65-68(4)

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NOTES FROM THE FIELD
pp. 69-72(4)
Author: Smith, Bill

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