Social Marketing Quarterly

Planning, implementing, and managing an unprecedented, Government-funded prevention communications initiative
pp. 7-12(6)
Author: Denniston, Robert

Theory and Practice in the National Youth Anti-drug Media Campaign
pp. 13-27(15)
Authors: Worden, John; Slater, Michael

The Role of Formative Research in a Mass Media Social Marketing Campaign
pp. 28-33(6)
Authors: Eitel, Tricia; Delaney, Barbara

The National Youth Anti-Drug Media Campaign Copy Test System
pp. 34-42(9)
Authors: Foley, Diane; Pechmann, Cornelia

Assessing the Impact of the National Youth Anti-Drug Media Campaign
pp. 43-54(12)
Author: David, Susan

ONDCP'S Media Match: Opportunities and Challenges
pp. 55-58(4)
Authors: Conlon, Peggy; Feiner, Donna

The importance of branding in the national youth anti-drug media campaign
pp. 59-61(3)
Author: Harmatz, Vanessa

Corporate Outreach: Opportunities and Challenges
pp. 62-66(5)
Authors: Frazier, Harry; Gagné, Martha

Partnerships, Alliances, and Stakeholder Communication
pp. 67-71(5)
Authors: Singer, By; Kayson, Sarah

Using the Internet to Facilitate and Support Health Behaviors
pp. 72-78(7)
Author: King, Leah

Epilogue
pp. 79-80(2)
Author: Schwartz, Beverly

Social Marketing Resources
pp. 81-84(4)
Author: Pintado, Irene

Looking Ahead
pp. 85-91(7)