Social Marketing Quarterly

A CROSS-CULTURAL COMPARISON OF CONSUMER ATTITUDES TOWARD CAUSE-RELATED MARKETING
pp. 3-16(14)
Authors: Lavack A.M.; Kropp F.

DEMOGRAPHIC AND PSYCHOGRAPHIC ANTECEDENTS OF COMMUNITY PARTICIPATION: APPLYING A SOCIAL MARKETING MODEL
pp. 17-31(15)
Author: Dutta-Bergman M.J.

ASSOCIATIVE GROUP ANALYSIS: A TOBACCO PREVENTION CASE STUDY
pp. 32-49(18)
Authors: Peterson M.; Martin S.S.

SOCIAL MARKETING RESOURCES
pp. 50-53(4)
Author: Pintado I.

LOOKING AHEAD
pp. 54-61(8)

NOTES FROM THE FIELD
pp. 62-66(5)
Author: Smith B.