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Publisher: Routledge, part of the Taylor & Francis Group

Volume 8, Number 4, Winter 2002

EXPLICATING SOCIAL MARKETING: WHAT IS IT, AND WHAT ISN'T IT?
pp. 7-13(7)
Author: Maibach, Edward W.

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IS SOCIAL MARKETING AN EFFECTIVE TOOL TO REDUCE HEALTH DISPARITIES?
pp. 14-31(18)
Authors: Williams, Jerome D.; Kumanyika, Shiriki K.

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MARKETING DIET AND EXERCISE: LESSONS FROM MAMMON
pp. 32-39(8)
Author: Hastings, Gerard

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FOOD ON THE RUN: USING SOCIAL MARKETING AND MEDIA ADVOCACY FOR SOCIAL CHANGE
pp. 69-70(2)
Authors: Walter, Cyndi Guerra; Agron, Peggy

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SOCIAL MARKETING RESOURCES
pp. 71-74(4)
Author: Pintado, Irene

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LOOKING AHEAD
pp. 75-77(3)

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EDITOR'S NOTES
pp. 78-81(4)
Author: Lindenberger, Jim

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