Author: Green, Garth

Source: Identities: Global Studies in Power and Culture, Volume 14, Numbers 1-2, January 2007 , pp. 203-224(22)

Publisher: Routledge, part of the Taylor & Francis Group

Abstract:

This essay explores the tension between processes of cultural commodification and processes of authentication in the marketing of the Trinidad Carnival. The Trinidad and Tobago Industrial Development Company, the National Carnival Commission, and the University of the West Indies have worked with the travel business in Trinidad and Tobago and abroad to appeal to both "cultural tourism" and "sun, sea, sand, and sex tourism" markets while maintaining what they see as Trinidad's cultural uniqueness. The presentation demonstrates the tense, sometimes contradictory, sometimes complementary relationship between competing desires for cultural integrity and economic autonomy. This essay explores how concepts of authenticity, processes of cultural objectification, and international marketing are intertwined in the name of economic and cultural nationalism.

Keywords: carnival; Trinidad and Tobago; tourism; authenticity; commodification

Document Type: Research article

DOI: http://dx.doi.org/10.1080/10702890601102670

Affiliations: 1: Department of Sociology and Anthropology, Program in International Studies, University of North Carolina-Charlotte, Charlotte, North Carolina, USA

Publication date: 2007-01-01

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