Publisher: Routledge, part of the Taylor & Francis Group
Pharmaceutical firms and the construction of drug markets: from branding to scientific marketing
Gaudillière, Jean-Paul; Thoms, Ulrike
A different mode of marketing? The importance of scientific articles in the marketing process of Salvarsan
Hüntelmann, Axel C.
‘The Strophanthin question’: early scientific marketing of cardiac drugs in two national markets (France and Germany, 1900–1930)
‘Doriden von Ciba’: sleeping pills, pharmaceutical marketing, and Thalidomide, 1955–1963
Standardizing selling. Pharmaceutical marketing, the pharmaceutical company and the marketing expert (1900–1980)
From Propaganda to scientific marketing: Schering, cortisone, and the construction of drug markets
The materiality of the brand: Form, function, and the pharmaceutical trademark
Greene, Jeremy A.