Japanese Love Hotels: A Photo Essay

Author: Basil, Michael

Source: Consumption, Markets and Culture, Volume 10, Number 2, June 2007 , pp. 203-221(19)

Publisher: Routledge, part of the Taylor & Francis Group

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Japanese Love Hotels are a big industry in Japan, accounting for about 30,000 hotels and more than a million visits per day. Love hotels are also a source of fascination for westerners. This essay will examine some of the interesting intricacies of love hotels - locations, exteriors, advertising, rooms, furnishings, and bathrooms - using both words and pictures. Overall, the story illustrates the variety of ways that love hotels provide value for their customers - through the provision of a private space to lovers, anonymity, luxury, and convenience.

Keywords: Erotic; Japan; Love Hotels; Marketing; Privacy

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/10253860701256315

Publication date: June 1, 2007

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