Strategic Management of Technology
Abstract:This article deals with technology as it relates to strategy design. It addresses the different views of reality between general managers and the organization's technologists. This becomes increasingly important in high levels of turbulence. It examines the role of the general management and technological myopia as major influencer in the decision-making process. The thrust of this article is on the assessment of gaps between management and technologists and methods to close them. The article completes with the role of management in managing and driving technological innovation while integrating technology strategy in the organization's strategy.
Document Type: Research Article
Affiliations: Ansoff Institute California State University San Marcos CA USA
Publication date: June 1, 2004