Skip to main content

Staging the nation at expos and world's fairs

Buy Article:

$53.17 plus tax (Refund Policy)


World's fairs provide a stage on which nations display and promote their identities in both a global and commercial context. From the 1851 Great Exhibition, nations identified themselves via mass arrays of products and materials. As the technology of display came to dominate in the twentieth century, nations used film to project their identities through amusing experiences for visitors. In contemporary Expos, national displays blend corporate branding techniques with the language of cosmopolitan universalism, presenting films that offer intimate narratives, with few national references, designed to appeal sentimentally to the visitor. National identity is paradoxically conveyed through personal, affective experience.

Keywords: Expo 2010; exhibitions; expos; national brand; national identity; world's fairs

Document Type: Research Article


Affiliations: Department of Political Studies,University of Auckland, Auckland, New Zealand

Publication date: June 1, 2012

More about this publication?

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more