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Gender, Ethnicity and National Identity in Australian and Japanese Television Advertisements

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Abstract:

This article examines gendered and ethnicised discourses of national identity in Australian and Japanese television advertisements. Both content analysis and audience response research are used to argue that such symbolic representations of the nation routinely reflect and reinforce, and occasionally challenge, the marginalisation of women and ethnic Others in Australia and Japan.

Keywords: Australia; Ethnicity; Gender; Hokkaido; Japan; National Identity; Tasmania; Television Advertisements

Document Type: Research Article

DOI: http://dx.doi.org/10.1080/14608940500144104

Publication date: June 1, 2005

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