.biz Means Business—Fact or Fiction?
Seven new generic Top Level Domain (gTLD) proposals were approved by the Board of the Internet Corporation for Assigned Names and Numbers (ICANN) at its Annual Meeting on 16 November 2000 for negotiation towards appropriate agreements between ICANN and the registry operator or sponsoring organization or both for registration and entry into the Domain Names System (DNS) including. biz for businesses. These seven, namely .info,. biz,. name,. pro,. aero,. coop and .museum, are the first new gTLDs, other than country code gTLDs to be added to the DNS since 1988. Appropriate agreements for all the new TLDs except .pro have been concluded and .biz is available for applicants for registration as a gTLD. The scope of this article is to examine the gTLD .biz against the background of electronic commerce (e-commerce) having regard to the factors leading to the introduction of this new gTLD, including certain problems or criticisms arising before and since the launch of .biz and, to consider whether .biz is likely to fulfil the claim of its registry operators, NeuLevel, that this new arrival is the best gTLD for the promotion of business on the world wide web.