Measuring the innovation ability of Taiwan's food industry using DEA
Abstract:The ability of companies to meet consumer expectations depends greatly on their ability to innovate and deliver new products at competitive prices. This research study is designed to determine the key innovation factors of Taiwan's food industry and draws on a questionnaire to collect data about its innovativeness. Data Envelopment Analysis (DEA) revealed the most and the least innovative products among our sample group. Strategies of how to improve the products’ innovativeness are proposed. Our study contributes to the food industry in Taiwan by determining a set of factors for innovativeness, presenting outstanding examples from the researched industry that can be used as a benchmark by other food companies or as a reference for other industries in other countries. Finally, innovativeness improvement strategies for Taiwan's food industry are proposed, taking company size into consideration.
Document Type: Research Article
Affiliations: 1: Institute of Technology Management,National Chung Hsing University, Taiwan, Republic of China 2: Marketing Department,National Chung Hsing University, 250 Kuo Kuang Rd, Taichung 402Taiwan, Republic of China
Publication date: 2011-03-01