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Mindset change in a cross-cultural context

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Imagine you are Thai and a member of a management team from a European company that acts in an Asian emerging market. Imagine you are a European expat with the assignment to double the turnover from that Asian company in a few years. Imagine you are a Change Maker and they ask you to facilitate the (multinational) management team of that Asian company to develop a market strategy and translate it into a business plan, and you have to deal with cultural differences. How do you manage a small-scale change process based on the principles of action learning in that specific multinational context? That's the essence of this account of practice.
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Keywords: Action learning; Cross-cultural context; Mindset change; Small-scale change processes

Document Type: Research Article

Affiliations: Delta Change Management, Renesse, The Netherlands

Publication date: 2007-09-01

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