This paper explores the changing relationship of a region (Hawkes Bay, New Zealand), its industries and enterprises to Asia-Pacific industrial complexes. Land-based industries in Hawkes Bay provide examples of new connections and local adaptations of production to emerging agro-food and forestry complexes, centred upon East Asia. Integration into these complexes, which has only been possible in the context of the gradual relaxation of regulatory regimes that has occurred over the past two decades, has facilitated access to new markets. In some cases, integration is an outcome of East Asian ownership of New Zealand-based nodes along the commodity chain. In others, it is an outcome of New Zealand actors producing to meet 'site of consumption' demand. The paper concludes that new dynamics in the spheres of trade, production and investment are instituted by and feed into new geographic links and interactions, referred to in the paper as a rescaling of the region.