Chinese Press after the New Order: Caught Between the Continuity of Idealism and the Logic of the Market1
Author: Pandiangan A.1
Source: Asian Ethnicity, Volume 4, Number 3, OCTOBER 2003 , pp. 401-419(19)
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Abstract:
After the fall of Suharto, in cities throughout Indonesia, dozens of Chinese Indonesians, motivated by a diversity of interests, began to establish Chinese media. After a time, the idealism of that fragmented Chinese press encountered various stumbling blocks, the main one being the problem of finding the right fit between idealism, media management practices and reader tastes. This article sets out to examine the continuity--or lack of it--of idealism from the Chinese press of colonial times to that established in post-New Order Indonesia, notwithstanding the period of more than 30 years in which the Chinese press was buried. The analysis begins with an overview of the Chinese press in Indonesia, followed by an examination of case studies of post-New Order publications. The aim of this analysis is to reveal the diversity of offerings of the various publications as they interpret both their own particular agenda and the demands of the market. The article concludes with a discussion of the dynamics of the Chinese press in its approach to the market and its potential readership.
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