The Kfar Blum festival is an annual chamber music festival at a kibbutz in northern Israel involving three public bodies. Soon after its inauguration, it was dominated by audiences of elite groups who gave it a specific character and made it a highly desirable social event. The demand created for participation caused the festival to change in character, and what had been an artistic celebration became a cultural commodity. This challenged the overall purpose of the festival and brought changes in artistic direction, as new audiences were sought through programmes with wider appeal. The Kfar Blum festival is an example of a contested arena reflecting social trends in Israel. Place becomes a metaphor for social trends.