Advertising & Marketing the Distance Learning Program

Author: Primary Research Group

Source: The Survey of Distance Learning Programs in Higher Education, 2001 , pp. 89-101(13)

Buy & download fulltext article:

Price: $30.43 plus tax (Refund Policy)

Abstract:

The Survey of Distance Learning Programs in Higher Education, 2001 Edition The 2001 edition of our popular The Survey of Distance Learning Programs in Higher Education offers up-to-date information on the practices and technologies used in distance learning programs, as well as on students, faculty, and courses. Hundreds of tables provide the distance learning administrator with useful benchmarking data.

Chapter focuses on advertising and marketing the distance learning program and provides data including percentage of distance learning programs with a separate advertising budget, percentage of distance learning programs that print a separate course catalog, mean number of distance learning course catalogs printed, and percentage of distance learning programs that do promotional mailings. All are broken out by type of college, number of students enrolled in distance learning programs, and number of students enrolled in the college.

Keywords: Distance learning advertising budget; Distance learning course catalogs; Student newspaper advertising

Language: English

Document Type: Research article

Affiliations: 1: Primary Research Group, Inc.

Publication date: 2001-01-01