Cable Advertising: Volume 3

Author: Primary Research Group¹

Source: The Survey of College Marketing Programs, 1998 , pp. 226-232(7)

Publisher: Primary Research Group

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Abstract:

The Survey of College Marketing Programs addresses a broad range of concerns related to the advertising and marketing of colleges and universities throughout the United States and Canada. The three volumes address management practices, print advertising and marketing, electronic advertising and marketing, and more. Based on a survey of 68 college marketing programs, the study contains hundreds of tables of data, presented by type of control of the college (public/private), level of the college (two-year/four-year), number of students enrolled, number of new students enrolled, and sometimes even the average SAT score of the students.

Chapter focuses on cable advertising including percentage of colleges that advertising on cable television and detailed spending information broken out by students enrolled, academic year, private/public schools, and level of institution.

Keywords: cable advertising

Language: English

Document Type: Research article

Affiliations: 1: Primary Research Group, Inc.

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