The Survey of College Marketing Programs

Visits to High School Guidance Counselors: Volume 1
pp. 23-27(5)
Author: Primary Research Group

Sponsored Campus Visits: Volume 1
pp. 29-29(1)
Author: Primary Research Group

Market Research & Consulting Firms: Volume 1
pp. 31-39(9)
Author: Primary Research Group

Public Relations & Advertising Firms: Volume 1
pp. 41-46(6)
Author: Primary Research Group

Use of Focus Groups: Volume 1
pp. 49-67(19)
Author: Primary Research Group

Centralization and Coordination: Volume 1
pp. 73-76(4)
Author: Primary Research Group

Overall Budget: Volume 1
pp. 79-83(5)
Author: Primary Research Group

Staff Size: Volume 1
pp. 85-85(1)
Author: Primary Research Group

Characteristics of the Sample: Volume 2
pp. 104-105(2)
Author: Primary Research Group

Viewbooks: Volume 2
pp. 108-115(8)
Author: Primary Research Group

Catalogs: Volume 2
pp. 116-125(10)
Author: Primary Research Group

Newspaper Advertising: Volume 2
pp. 128-134(7)
Author: Primary Research Group

Magazine Advertising: Volume 2
pp. 136-142(7)
Author: Primary Research Group

Outdoor Signs & Billboards: Volume 2
pp. 144-147(4)
Author: Primary Research Group

Cardpacks: Volume 2
pp. 150-150(1)
Author: Primary Research Group

Direct Mail.: Volume 2
pp. 152-167(16)
Author: Primary Research Group

General Information: Volume 3
pp. 184-185(2)
Author: Primary Research Group

CD-ROM Viewbooks: Volume 3
pp. 188-191(4)
Author: Primary Research Group

Internet: Volume 3
pp. 194-204(11)
Author: Primary Research Group

Video: Volume 3
pp. 206-214(9)
Author: Primary Research Group

Radio Advertising: Volume 3
pp. 216-224(9)
Author: Primary Research Group

Cable Advertising: Volume 3
pp. 226-232(7)
Author: Primary Research Group

Broadcast Television Advertising: Volume 3
pp. 234-240(7)
Author: Primary Research Group