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Tobacco Attitudes and Behaviors of Vape Shop Retailers in Los Angeles

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Objectives: The growing popularity of e-cigarettes has been accompanied by the proliferation of vape shops in the US. Vape shops are devoted to the sale and use of e-cigarettes, allowing customers to sample flavors and learn about different hardware from retailers. Research on vape shop retailers is lagging behind their popularity. This study documented the attitudes and behaviors regarding e-cigarettes and other tobacco products of retailers located in Los Angeles. Methods: Surveys were conducted among retailers at 78 vape shops in 2014. Results: The majority of retailers (76%) believed e-cigarettes are safer than combustible cigarettes, with about one-fourth believing e-cigarettes are completely safe. Retailers believed e-cigarettes are, on average, safer than products (eg, nicotine patch, gum, and inhaler) that have been approved for cessation by the FDA. About 14% of retailers reported dual use of cigarettes and e-cigarettes in the past month. Conclusion: This is the first study to investigate tobacco-related behaviors and attitudes of vape shop retailers located in Los Angeles. Educating vape shop retailers on the benefits and harms of e-cigarettes is important, especially if retailers are to be informed about a product that is only now being considered to receive regulation from the FDA.
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Keywords: ELECTRONIC CIGARETTE; RETAIL; TOBACCO CONTROL; VAPE SHOP

Document Type: Research Article

Affiliations: 1: Postdoctoral Fellow, University of Southern California Keck School of Medicine, Los Angeles, CA;, Email: [email protected] 2: Professor of Preventive Medicine, University of Southern California Keck School of Medicine, Los Angeles, CA 3: Doctoral Student, University of Southern California Keck School of Medicine, Los Angeles, CA 4: Associate Professor of Preventive Medicine, University of Southern California Keck School of Medicine, Los Angeles, CA

Publication date: 01 November 2015

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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