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Obesogenic and Youth Oriented Restaurant Marketing in Public Housing Neighborhoods

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Abstract:

Objectives: To compare restaurant marketing by restaurant and neighborhood type. Methods: All restaurants (61=fast food, FF; 72=table service, TS) within an 800-meter radius of 13 public housing developments (HD) and 4 comparison neighborhoods were audited using the Restaurant Assessment Tool©2010. HD neighborhoods were lower income and higher minority than comparison neighborhoods with similar density and street connectivity. Results: Restaurants in HD neighborhoods had fewer healthy entrées than comparison neighborhoods. FF restaurants had cheaper beverages and more children's meals, supersize drinks, free prize with purchase, super-size items, special characters, and more items geared to driving than TS restaurants. Conclusions: Residents of lower socioeconomic neighborhoods may be differentially exposed to unhealthy food options.

Keywords: AFRICAN AMERICANS; MARKETING; NUTRITION; PUBLIC HOUSING; RESIDENCE CHARACTERISTICS; SOCIAL CLASS

Document Type: Research Article

DOI: http://dx.doi.org/10.5993/AJHB.38.2.7

Affiliations: 1: College of Nursing and Health Innovation, Arizona State University, Phoenix, AZ, USA. releephd@yahoo.com 2: Assistant Professor, Department of Kinesiology, Kansas State University, Manhattan, KS, USA 3: Research Scientist, University of Texas MD Anderson Cancer Center, Houston, TX, USA 4: Associate Professor, Physical Education Department, Castleton State College, Castleton, VT, USA 5: Research Assistant, Texas Obesity Research Center, Department of Health and Human Performance, University of Houston, Houston, TX, USA

Publication date: March 1, 2014

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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