Heterogeneity in TV Fast Food Advertisement Exposure in South Korea
Abstract:Objectives: To assess TV fast food ad exposure in South Korea. Methods: We assessed time trends of targeted ratings (licensed from Nielsen Media Research Korea) by household income and education during 2004-2010. Results: Lower income groups saw more fast food TV ads during the study period. Exposure decreased in all income groups with a bigger income gap in 2010 than in 2004. The relative exposure to local fried chicken franchise TV ads surged from one fifth in 2004 to half of all TV fast food ads seen in 2010 in all socioeconomic status (SES). Conclusions: Future studies should assess the link between TV fast ood ad exposure, an important contextual factor for individual food choices, and actual consumption.
Document Type: Research Article
Affiliations: 1: Graduate School of Public Health and Institute of Health Services Research, Yonsei University, Seoul, South Korea 2: College of Pharmacy, Gachon University, Incheon, South Korea. firstname.lastname@example.org 3: College of Pharmacy, Inje University, Gimhae, South Korea
Publication date: March 1, 2014
The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.
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