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Feelings and Intervention Judgments as Mediators in the Risk Perception-Intention Relationship

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Objectives: To explore the mediating role of measures of persuasion in the relationship between risk perceptions and intentions. Methods: The first study included 413 obese subjects (mean age = 45.3 years); the second study, 781 overweight subjects (mean age = 46.6 years). All measures were assessed by self-report. Results: Feelings and intervention judgments were mediators in the relationship between risk perceptions and intention to eat healthier, do more physical activity (study 1) and intention to reduce saturated fat (study 2). Feelings was the only mediator in the relationship between risk perceptions and intention to stop smoking (study 1). Conclusions: Future interventions targeting risk perceptions to increase intentions are likely to be more effective if subjects find the information emotionally impactful, credible, and engaging.
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Document Type: Research Article

Affiliations: 1: EMGO Institute for Health Care & Research, Department of Public and Occupational Health, VU University Medical Centre, Amsterdam, Netherlands 2: Unilever Discover, Colworth Science Park, Bedfordshire, UK

Publication date: 2013-07-01

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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