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Smoker Identity Among Occasional Smokers: Findings From Minnesota

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Objectives: To investigate characteristics of occasional smokers who deny being smokers (ie, deniers). Methods: Data were from 3 rounds of the Minnesota Adult Tobacco Survey (MATS 2003, 2007, and 2010), a statewide, cross-sectional, and random-digit-dial telephone survey. Results: Nearly half of occasional smokers did not view themselves as smokers. Characteristics that were predictive of being a denier included less perceived harm from secondhand smoke, fewer days smoked, and fewer cigarettes smoked per day. Conclusions: Denial of being a smoker is primarily characterized by very light smoking. Future communication efforts should be tailored for this group.
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Keywords: DENIER; OCCASIONAL SMOKING; OPTIMISTIC BELIEFS; SMOKER IDENTITY; SMOKING CESSATION

Document Type: Research Article

Affiliations: 1: Centre for Health Initiatives, University of Wollongong, Wollongong, NSW, Australia 2: Research Department, ClearWay MinnesotaSM, Minneapolis, MN, USA 3: Minnesota Center for Health Statistics, Minnesota Department of Health, St. Paul, MN, USA

Publication date: 2013-07-01

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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