Drinking Norms: Predictors of Misperceptions Among College Students

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Abstract:

Objectives: To explore misperceptions and predictors of misperceptions of celebration and general drinking norms. Participants were traditional college students (N=214). Methods: An online questionnaire was developed to assess personal drinking behavior and perceived drinking norms. Results: Significant misperceptions exist among students regarding their perception of the drinking patterns and behaviors displayed by peers in general and during celebration events. Overestimation is more prevalent for celebration drinking than for drinking in general. The odds of being an overestimator are greater for out-of-state residents, frequent drinkers, and students with lower GPAs. Conclusions: Effective strategies should be implemented to correct misperceptions.

Keywords: ALCOHOL; CELEBRATION EVENTS; COLLEGE STUDENTS; MISPERCEPTIONS

Document Type: Research Article

DOI: http://dx.doi.org/10.5993/AJHB.37.1.2

Affiliations: 1: The University of Mississippi, University, MS, USA. cdwoodya@olemiss.edu 2: The University of Mississippi, University, MS, USA

Publication date: January 1, 2013

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.
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