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Small Retailer Perspectives of the 2009 Women, Infants and Children Program Food Package Changes

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Objective: To understand vendor perspectives regarding changes made in 2009 to the Special Supplemental Nutrition Program for Women, Infant, and Children (WIC) food package. Methods: Fifty-two in-depth, qualitative interviews with owners or managers of small stores in 8 urban areas across 7 states conducted 6-12 months after the changes. Results: Store owners experienced implementation challenges, but felt the changes increased the number of customers, sales, and profits. Conclusion: This research provides vendor perspectives on the 2009 WIC policy changes and may enhance policy implementation directed at increasing healthy food availability, particularly in urban communities.


Document Type: Research Article


Affiliations: 1: Center for Human Nutrition, Department of International Health, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA. 2: Division of Epidemiology& Community Health, University of Minnesota, Minneapolis, MN, USA 3: Director of Economic Initiatives, Associate Research Scientist, Rudd Center for Food Policy & Obesity, Yale University, New Haven, CT, USA 4: Temple University, Philadelphia, PA, USA 5: Department of Global Community Health and Behavioral Sciences, Tulane University School of Public Health and Tropical Medicine, New Orleans, LA, USA 6: Healthy Hearts Program, Pediatric Cardiology Medical Group, Children's Hospital & Research Center Oakland, Oakland, CA, USA 7: Center for Human Nutrition, Department of International Health, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA 8: College of Nursing, University of Illinois at Chicago, Chicago, IL, USA 9: Department of Kinesiology and Nutrition, University of Illinois at Chicago, Chicago, IL, USA 10: Center for Obesity Research and Education, Temple University, Philadelphia, PA, USA 11: Institute for Behavioral and Community Health, Graduate School of Public Health, San Diego State University, San Diego, CA, USA

Publication date: September 1, 2012

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

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