Formative Research for a Community-Based Message-Framing Intervention

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Abstract:

Objective: To inform a community-based message framing intervention encouraging physical activity and fruit and vegetable consumption among medically underserved adults. Method: Key informant interviews, focus groups, and a survey were conducted with limited-literacy Hispanics in the northeastern United States. Results: Barriers to healthy lifestyle behaviors exist at individual, community, and policy levels. A strong degree of networking among local organizations and elected officials exists that can be used to encourage healthy lifestyle initiatives. Conclusions: Community-based health communication interventions must address neighborhood realities, the literacy levels of the target population, and existing networks of providers and consumers.

Keywords: FORMATIVE RESEARCH; HEALTHY LIFESTYLE; HISPANICS; MESSAGE FRAMING; SOCIAL-ECOLOGICAL MODEL

Document Type: Research Article

DOI: http://dx.doi.org/10.5993/AJHB.36.3.5

Affiliations: 1: Research Associate, Health, Emotion, and Behavior Laboratory, Department of Psychology, Yale University, New Haven, CT, USA. josefa.martinez@yale.edu 2: Assistant Professor, Canada Research Chair, Tier 2 - CIHR, Physical Activity Promotion and Disability, School of Kinesiology and Health Studies, Queen's University, Kingston, ON, Canada 3: Associate Research Scientist, Health, Emotion, and Behavior Laboratory, Department of Psychology, Yale University, New Haven, CT, USA 4: Provost, Chris Argyris Professor of Psychology, Yale University, New Haven, CT, USA

Publication date: May 1, 2012

More about this publication?
  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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