Preferences, Attitudes, and Behaviors of Health Services Consumers in Turkey
Abstract:Objective: To investigate preferences, attitudes, and behaviors of consumers in health care services. Methods: The study was conducted in the Turkish health care context. A total of 810 people who reside in the urban and rural residential areas of Ankara were surveyed. Results: The study results suggest that consumer attitudes toward health care services differ by the demographic and socio-cultural characteristics of consumers. Conclusions: Several managerial recommendations pertinent to the analysis of consumer behavior and the development of long-term relationships with consumers were made. Also, future research suggestions were provided.
Document Type: Research Article
Affiliations: 1: Professor of Health Care Management, Educational Faculty of Business and Tourism, Gazi University, Golbasi Kampusu, Ankara, Turkey 2: Assistant Professor of Marketing, College of Business, West Texas A&M University, Canyon, TX, USA. firstname.lastname@example.org 3: Lecturer, Polatli Vocational School of Health Services, Hacettepe University, Polatli, Ankara, Turkey
Publication date: March 1, 2012
The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.
The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.
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