Preferences, Attitudes, and Behaviors of Health Services Consumers in Turkey

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Abstract:

Objective: To investigate preferences, attitudes, and behaviors of consumers in health care services. Methods: The study was conducted in the Turkish health care context. A total of 810 people who reside in the urban and rural residential areas of Ankara were surveyed. Results: The study results suggest that consumer attitudes toward health care services differ by the demographic and socio-cultural characteristics of consumers. Conclusions: Several managerial recommendations pertinent to the analysis of consumer behavior and the development of long-term relationships with consumers were made. Also, future research suggestions were provided.

Keywords: ATTITUDES ON HEALTH SERVICES; CON- SUMER BEHAVIOR; CONSUMER PREFERENCES; HEALTH SERVICES MARKETING; HOSPITALS

Document Type: Research Article

DOI: http://dx.doi.org/10.5993/AJHB.36.2.6

Affiliations: 1: Professor of Health Care Management, Educational Faculty of Business and Tourism, Gazi University, Golbasi Kampusu, Ankara, Turkey 2: Assistant Professor of Marketing, College of Business, West Texas A&M University, Canyon, TX, USA. turkandursun@yahoo.com 3: Lecturer, Polatli Vocational School of Health Services, Hacettepe University, Polatli, Ankara, Turkey

Publication date: March 1, 2012

More about this publication?
  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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