Media Use and Perceived Risk as Predictors of Marijuana Use
Source: American Journal of Health Behavior, Volume 36, Number 1, January 2012 , pp. 134-143(10)
Publisher: PNG Publications
Abstract:Objectives: To assess the influence of media use and perceived risk on marijuana use outcomes. Methods: With survey data from 750 US young adults, structural equation modeling tested how attitudes, behaviors, and behavioral intention specific to marijuana use are influenced by perceived personal and societal risk of marijuana use, media campaign exposure, and news use. Results: Perceived societal risk had significant effects, though not as strong as perceived personal risk. Campaign exposure had favorable effects whereas those of news use were mixed. Conclusions: Perceived personal risk and perceived societal risk should be considered when designing preventive media campaigns.
Document Type: Research Article
Publication date: January 1, 2012
- The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.
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