Beliefs and Intentions for Skin Protection and UV Exposure in Young Adults

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Objective: To evaluate Fishbein's integrative model in predicting young adults' skin protection, sun exposure, and indoor tanning intentions. Methods: Two hundred twelve participants completed an online survey. Results: Damage distress, self-efficacy, and perceived control accounted for 34% of the variance in skin protection intentions. Outcome beliefs and low self-efficacy for sun avoidance accounted for 25% of the variance in sun exposure intentions. Perceived damage, outcome evaluation, norms, and indoor tanning prototype accounted for 32% of the variance in indoor tanning intentions. Conclusions: Future research should investigate whether these variables predict exposure and protection behaviors and whether intervening can reduce young adults' skin cancer risk behaviors.


Document Type: Research Article


Affiliations: 1: Cancer Prevention and Control Program, Fox Chase Cancer Center, Philadelphia, PA 2: Professor of Medicine, UMDNJ-Robert Wood Johnson Medical School, Co-Leader, Cancer Prevention and Control Program, The Cancer Institute of New Jersey, New Brunswick, NJ 3: Department of Psychology, Drexel University, Philadelphia, PA 4: College of Health Professions and Social Work, Department of Public Health, Temple University, Philadelphia, PA 5: College of Health Professions and Social Work, Department of Public Health, Health Behavior Research Clinic (HBRC), Philadelphia, PA 6: Department of Medicine (Dermatology), Fox Chase Cancer Center, Philadelphia, PA

Publication date: November 1, 2011

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

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